Bombshell is never afraid of an empty space – which is all we had to recreate an iconic Harry Winston boutique experience. From four blank walls and a floor, let’s just say “a star was born,” which would garner us a Silver ADDY® Award for 3D Branded Environment Sales Promotion.
Harry Winston was the title sponsor for the New World Symphony’s annual fundraiser and wanted a representation that was meticulously accurate. Bombshell began with conceptual designs and 3-D renderings that mimicked the Harry Winston aesthetic, down to the silver carpeting and minimalistic décor. Large-scale marketing photography, temporary graphics for glass and solid walls, lighting, drapes, and signage were all recreated to act as a backdrop to the shining star of the occasion.
Before making its appearance, Harry Winston’s diamond-laden jewelry required a security detail as large as the Bombshell production crew. Special accommodations were made in the pop-up design for advanced security systems and on-site monitoring by local law enforcement and private security personnel.
When the doors opened, the similarity between the renderings and the final result was breathtaking. Bombshell created a finished product that was almost identical to a brick-and-mortar boutique.
Harry Winston’s Pop-Up salon welcomed 600 patrons to enjoy luxurious accommodations, which included live models adorned with the jewelry, and top-notch service.
Contact a member of the Bomb Squad today and let’s light the fuse!