A true celebration of citrus, the Absolut Grapefruit unveil was a combination of festival fun and futuristic flavor. Bombshell created a memorable introduction of Absolut Grapefruit at the Pernod Ricard Absolut National Sales Conference. We peeled away limitations to reveal the pure nature that is Absolut by transforming a 1,500-square-foot ballroom into a flavor journey portal.
Bombshell’s creativity was recognized with Silver ADDY® Awards for Out-Of-Home & Ambient Media Event and Integrated Branded Content Campaign.
Guests entered through a 9’-6” tall, bottle-shaped tunnel, accented in LED neon lights, lush green colors, and lots of grapefruit. Once inside, they could play with the Absolut Grapefruit Ferris Wheel. The fully automated festival ride was custom built to hold prizes and pre-made cocktails that guests could win.
Guests imbibed at the Absolut Grapefruit bar – a 15-foot-long custom creation with an 8-foot back bar, covered in more than 200 faux grapefruits and 80 square feet of faux foliage. A LED neon ABSOLUT GRAPEFRUIT sign and five individually lit bottle displays ensured an absolute branding success.
After this launch event, the Absolut Grapefruit portal and Ferris Wheel set out as part of a national tour.
Contact a member of the Bomb Squad today and let’s light the fuse!