Enter to Win!
Guests entered through a 9’-6” tall, bottle-shaped tunnel, accented in LED neon lights, lush green colors, and lots of grapefruit. Once inside, they could play with the Absolut Grapefruit Ferris Wheel. The fully automated festival ride was custom built to hold prizes and pre-made cocktails that guests could win.
Built for Chill
Guests imbibed at the Absolut Grapefruit bar – a 15-foot-long custom creation with an 8-foot back bar, covered in more than 200 faux grapefruits and 80 square feet of faux foliage. A LED neon ABSOLUT GRAPEFRUIT sign and five individually lit bottle displays ensured an absolute branding success.
On the Road
After this launch event, the Absolut Grapefruit portal and Ferris Wheel set out as part of a national tour.