Bombshell Explosion: AutoNation Cure Bowl
AutoNation and Bombshell are teammates in the fight against breast cancer, as evidenced by three years of visual, interactive, and amazing AutoNation Cure Bowls. AutoNation Cure Bowls combined football passion, breast cancer education, and car love to create an Orlando Citrus Bowl tailgate experience with heart. Bombshell colored the experiences pink, so that every guest knew they were enjoying life, while saving lives.
Bombshell’s vision and execution were rewarded with three Silver ADDY® Awards for Out-Of-Home & Ambient Media – Event, Cross Platform – Integrated Branded Content Campaign, and Out-Of-Home & Ambient Media Installations. The AutoNation Cure Bowl also received a Gold ADDY® Award for Elements of Advertising – Art Direction.
Up, Down, and All Around
When the 400-plus guests arrived via Bombshell’s transportation logistics, they were welcomed inside the 60’x 90’ VIP AutoNation tent, which was outfitted with customized graphics — up, down, and all around – from the 17-foot flags and gridiron-styled turf flooring to the AutoNation-branded race cars and vehicles, flanking the entrance.
In total, more than 170 physical prints were produced on a variety of substrates, including paper, cloth, mesh, RTA vinyl, coroplast, heat transfer, and styrene, with the largest visual element being 700 linear feet of branded fence wrap to designate the event area and advertise the bowl game.